Jasmin Oestreicher is Co-Founder and Co-CEO of Sidekick Publishing, an indie game publisher based in Berlin.

She has over a decade of experience in the gaming industry, with a deep passion for combining video games with all aspects of pop culture and entertainment. Throughout her career, she has spearheaded marketing and brand strategies for major global properties, including Call of Duty and Kingdom Come: Deliverance. Before co-founding Sidekick, Jasmin spent several years at the influencer and creative agency INSTINCT3. Joining in 2021, she initially drove numerous client projects, shaped the agency's holistic strategy, and expanded its service portfolio before taking the reins as Chief Executive Officer in January 2024.

At Sidekick, Jasmin brings her extensive background in brand management, public relations, and creator-led marketing to establish authentic collaborations and build impactful connections within the global gaming community.