Streamability & Beyond: Crafting Games That Resonate and Sell

At Sidekick Publishing, we believe a games’ success is about how the product, sales strategy, and community intertwine from day one. Drawing from our roots in creator-led entertainment, we focus on what makes a game resonate with today's organic influencer networks and the current streaming trends. However, you don't need to chase these trends to succeed. In this interactive workshop, we take a 360-degree look at your games, offering actionable strategies to build a community fast and navigate platform management. We will explore how to present your game across storefronts and socials, ensuring that your marketing promises match your gameplay delivery. Whether you are building the next big auto-battler or a niche narrative adventure, you will learn how to adjust your strategy on the fly and set your game up for success.

Key Takeaways:

- Optimize your Steam page and ensure your marketing assets accurately reflect your game.

- Build a community quickly, run effective playtests, and adapt your development to real player feedback.

- Understand how and when to involve content creators in your marketing plan

- Apply the principles of the current streaming landscape to make your game organically appealing to content creators, regardless of its genre.