James
Schall

James Schall is a veteran video games commercial and publishing executive with decades of experience steering digital strategy, distribution, and studio operations across the international games industry.

Key Highlights

Secret Mode (Co-Founder & Chief Publishing Officer): Co-founded the publishing label in 2020 and co-led the management buyout that transitioned the business into a fully independent publisher. Under his leadership, Secret Mode has built a standout, developer-focused portfolio that includes acclaimed titles such as Still Wakes the Deep, A Little to the Left, Wobbledogs, and Loddlenaut.

SEGA Europe (VP of Digital Business): Spent over a decade driving commercial growth across European and global digital storefronts, leading strategy across digital platforms, pricing, partner relations, and PC/console catalogue performance.

Industry & Charity Advocacy: Longstanding ambassador for SpecialEffect, championing physical accessibility and inclusion in games.

Veteran Experience – With decades of retail, import and player centric focus under his belt, James has used this to concept and design a number of videogames which deliver high user reviews!