Don't Make Your Game Trailer Look Like a Trailer

Thinking of what a trailer "looks like" could be holding you back from making a great trailer for your game. The game industry is centered around trailers with huge tentpole events where people watch trailers for hours, plus dozens of smaller showcases also packed with trailers for every genre and flavor of game. Derek Lieu is a game trailer editor of 10+ years and in this talk he'll explain what is the most important part of the design of a trailer and how your idea of what a trailer looks like can result in worse game trailers. After this talk you'll be able to cut through the superficial features and form factor of a trailer and concentrate on what will be the best possible presentation for your game.